Aulani Sees Its First-Ever Disney Vacation Club ROFR Buyback

In a surprising move, Disney Vacation Club (DVC) has officially bought back its first Aulani, Disney Vacation Club Villas contract through Right of First Refusal (ROFR)—a resort that, up until now, has seen zero buyback activity in the resale market.

The contract in question was a 100-point September Use Year, purchased back at $78.00 per point. That low price makes this buyback a little less surprising, given that the price is well below the May 2025 average resale price for Aulani, which stood at $94 per point. That’s a 17% discount from what buyers are currently paying on the resale market.

While Aulani has long been considered a safe bet for buyers looking to avoid ROFR, this action could indicate a shift in strategy from Disney. Not only is this the first ROFR buyback ever recorded at Aulani, but it also raises eyebrows because it’s relatively rare to see ROFR activity at actively selling resorts—a category Aulani still falls under. Most of Disney’s recent ROFR focus has been centered around high-demand resorts like Grand Floridian and Grand Californian, with buyback prices that typically track closer to average market rates or even exceed them.

So, why the sudden interest in Aulani?

It could be a one-off anomaly—perhaps a strategic move to snag an inexpensive contract and bolster Disney’s own inventory at a discount. Or, it may represent a new willingness by DVC to reintroduce buybacks at resorts where they feel demand may be on the rise, especially at entry-level price points. The lower price may also make this an ideal contract to flip back into the direct sales inventory.

Either way, it’s a development worth watching.

As always, we’ll continue monitoring all ROFR activity closely and report back next month with the latest trends and updates.