DVC Resale Market Continues to Guide Buyers and Sellers as Keyholder Vacations Enters a New Chapter

DVC Resale Market is proud to share an important update regarding our parent company, Keyholder Vacations. Keyholder Vacations has been acquired by The Resorts Companies, a nationally recognized hospitality organization known for award winning family resort destinations, including premier ski experiences and a renowned indoor and outdoor waterpark in Virginia.

For buyers and sellers who trust DVC Resale Market to guide them through one of the most important Disney Vacation Club decisions, this milestone represents strength, stability, and long term opportunity.

What This Means for DVC Resale Market Clients

The most important thing to know is that nothing about your experience is changing.

DVC Resale Market will continue to operate with the same expert team, the same proven resale process, and the same commitment to transparency, education, and advocacy for both buyers and sellers. Our day to day operations, leadership, and client support remain fully intact.

“Our clients place a great deal of trust in us during major financial decisions,” said Nick Cotton, CEO and Partner of Keyholder Vacations. “This next chapter allows us to continue innovating and investing in our brands while maintaining the integrity, service, and expertise our clients expect. The teams you work with today are the same teams moving forward.”

A Partnership Years in the Making

This acquisition represents the natural evolution of a relationship that has developed over several years. The Resorts Companies has maintained an active partnership and board presence with Keyholder Vacations, supporting its vision to elevate travel and vacation ownership experiences through thoughtful leadership and hospitality driven innovation.

For DVC Resale Market clients, this means continuity paired with a strong foundation for future growth.

Continued Momentum for the DVC Resale Market

Over the past year, Keyholder Vacations has continued to invest in DVC Resale Market through expanded inventory access, improved systems, and enhancements to the buyer and seller experience. This momentum also includes the growth of the Keyholder Vacations loyalty program, which allows clients to earn rewards and added value beyond a single resale transaction.

This acquisition builds on that progress, supporting continued investment in people, technology, and client focused programs that strengthen DVC Resale Market for the future.

Expanding the Future of Vacation Ownership

The Resorts Companies brings extensive experience in hospitality and family focused destinations beyond Disney. While DVC Resale Market will remain fully dedicated to Disney Vacation Club resale, this partnership opens the door to broader innovation, strategic growth, and additional resources that strengthen our ability to serve clients for years to come.

Shared Values at the Core

Both organizations are grounded in strong values. The Resorts Companies emphasizes caring for guests, property, team, and self, which closely aligns with Keyholder Vacations’ core values of Excellence, Integrity, Ingenuity, Synergy, and Kindness.

That shared foundation ensures a unified approach built on trust, service, and long term stewardship.

Looking Forward

DVC Resale Market remains committed to being the trusted leader in Disney Vacation Club resale, providing expert guidance, clear communication, and a client first approach at every step. This next chapter simply strengthens the foundation behind our brand and reinforces our ability to serve buyers and sellers with confidence and care.

We look forward to continuing to guide our clients through every stage of the DVC resale journey, with the same expertise and integrity that define DVC Resale Market.

About The Resorts Companies
The Resorts Companies, Inc. is a 100% employee-owned (ESOP) hospitality, timeshare, and real estate company and a recognized leader in the vacation ownership and travel industry. Founded in 1981, the company owns and operates Massanutten Resort and Wilderness Presidential Resort in Virginia, serving nearly 100,000 owner families and more than 1 million visitors each year through best-in-class, four-season vacation experiences.

Built on a culture of service, innovation, and continuous reinvestment, The Resorts Companies delivers standout ski operations alongside nationally recognized waterpark, golf, adventure, lodging, and wellness experiences—continually evolving to exceed owner and guest expectations. Through its BluestonePeak community, the company is also extending the resort experience into long-term residential and mixed-use living for active 55+ residents. Supported by more than 2,000 team members, The Resorts Companies is committed to delivering exceptional experiences with care today while thoughtfully shaping the destinations of tomorrow.