DVC Direct Ownership Prices Going Up. Again.

Enjoy Disney's Boardwalk Resort with its elegant turn-of-the century Atlantic style!

Stop me if you’ve heard this one before. The Disney Vacation Club is raising the price of direct purchase for several sold-out DVC resorts.

Yup, it’s true. Here’s what you need to know.

Four More Price Increases

Starting on January 20th – yes, next week – four DVC properties will go up in cost again.

The resorts in question are Disney’s Beach Club Villas, Disney’s BoardWalk Villas, Disney’s Hilton Head Island Resort, and Disney’s Vero Beach Resort.

Disney's Beach Club

Courtesy of Disney Tourist Blog

You can already tell the story here. DVC is upping the cost for the entry-level properties, Hilton Head and Vero Beach. They’d previously sold for $140 and $125 per point.

Now, these two resorts will both go up by $15 per point, resetting the lower limit for direct purchase.

To buy directly through Disney, you must spend at least $140 per point now, and that’s for Vero Beach. Hilton Head starts at $155 per point.

Courtesy of Disney Tourist Blog

Obviously, the DVC program includes a significant gap between the cheapest properties and the more expensive ones.

Due to their lack of a nearby theme park, Vero Beach and Hilton Head have remained the outliers in terms of cost.

Disney’s Latest Price Increase

By making this move, DVC ensures that nobody purchases direct points for cheap.

The cost to buy 150 points directly, the minimum number for DVC card benefits, just increased from $18,750 to $21,000 or a 12 percent increase.

Of course, not everyone desires the DVC card benefits. For them, Vero Beach direct purchases require a 75-point minimum purchase.

So, the bare minimum direct purchase just went up from $9,375 to $10,500. It’s official. You must spend at least $10,500 to buy into the program via Disney.

Courtesy of Disney Tourist Blog

Meanwhile, Hilton Head has increased from $10,500 to $11,625 for 75 points. To earn the membership card privileges, DVC raised the cost from $21,000 to $23,250.

As an editorial comment, I’ll add that instead of getting 75 Vero Beach points directly from DVC for $10,500, DVC Resale Market has a 150-point contract listed for $10,350.

The Walt Disney World Changes

That’s only part of the picture here. Disney is playing a game wherein it wants to squeeze the most money possible out of would-be buyers.

Many potential DVC buyers understand that two Walt Disney World properties provide outsized value.

I’m referencing BoardWalk and Beach Club, which reside a short walk from the International Gateway at EPCOT.

The value of ownership at these two resorts expanded with the introduction of the Disney Skyliner gondola system.

Riviera Resort Skyliner Gondola at Disney World

Courtesy of Disney Tourist Blog

An argument could be made that these properties claim the best logistics at Walt Disney World due to the combination of the gondolas and boats plus the proximity to EPCOT.

For this reason, demand has heightened for ownership at either resort. Disney wants to capitalize financially from this evolving consumer behavior.

So, these two properties just increased their direct prices by $20 each.

Here’s the chart that shows new direct DVC cost at each of the four properties:

ResortOld PriceNew PricePrice Increase
Beach Club$245$265$20
BoardWalk$210$230$20
Hilton Head$140$155$15
Vero Beach$125$140$15

 

The Four-Year Perspective

From DVC’s perspective, it has ensured a $10,500+ minimum purchase to enter the program via direct purchase. It also just monetized the Disney Skyliner more.

The whole thing reinforces the perception that direct DVC purchase has grown comically expensive for potential buyers.

Please remember that four years ago on this date, January 14th, Beach Club and BoardWalk both charged $165 per point via direct purchase.

At Beach Club, that’s legitimately a $100 per point increase in four years or $25 per point per year.

I’m not 100 percent saying it will happen, but at the current rate, Beach Club crosses $300 per point in 2026.

Meanwhile, BoardWalk has gone up by 65 points or more than 16 points per year…and that’s the lesser increase!

Folks, I don’t even have to do a strong sales pitch here. DVC Resale Market legitimately has a contract offering twice as many points, 150 vs. 75, for $150 less.

That tells the entire story about how much the gap has grown between direct purchase and DVC resales. And Disney just keeps raising prices.

Access all available Disney Vacation Club resale listings, or learn more about buying and selling with DVC Resale Market.

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